Designing a holistic and cohesive brand system that stretches across 19+ products and multiple countries is a challenge. We needed a complex brand architecture that would accommodate all our sub-brands, and have room to spare.
The design team at Gojek had had enough time to think about this. We knew that making the system was one thing. Evolving it would be far more challenging. For a company and a brand that moves as quickly, we needed to invest in the required skills so that we can not only build Gojek’s brand system, but also keep evolving it.
We started where every design project at Gojek starts — with our users and drivers. After months of research, intense brainstorming, dozens of fully-built decks that were shelved at the last moment… we arrived at Solv — our new logomark. We call it our symbol of solutions.
Solv fit our definition of a perfect logo. It was unique enough to stand out from the competition, memorable enough for anyone to redraw from memory, and still flexible enough to work at any size, anywhere. And the team loved it.